This is practical advice for business people — trust is the main element for acquiring customers.
Most focus on building a better brand to gain trust. But I think you become a better brand only after gaining the trust of your customers.
Many customers today lack knowledge about how to properly use a product — even popular ones.
If you can educate your customers through blogs, videos, or any kind of content, they are more likely to buy from you. The logic is simple — they will trust that your methods work best with your products, more than with anyone else’s.