Everybody wants to achieve something, but most are not ready to do what it takes.
Have you wondered why? Why does the brain decide it wants something, only to switch direction when the hard part begins?
I call this the psychology of pain and pleasure. And it connects with the famous saying — no pain, no gain.
Our brain works like a phone with default settings. Until you change something, it keeps running the same way. By default, it is pleasure-driven. It moves towards pleasure and highlights pain to keep you away from it.
It will find the pain in pleasure but not the pleasure in pain.
When we want to achieve something, we visualize the pleasure behind the outcome — but not the pain it takes to get there.
For example, you might want to be as fit as a model. Why? Because looking good feels great. Being fit signals status. That is your brain seeing the end product with a pleasure-driven lens.
The solution is simple — ask yourself whether the juice is worth the squeeze.
If it is not worth it, you will likely quit soon. But if you want to achieve what you want, you need to find pleasure in the pain of the journey itself.
Your brain will always try to spot the pain in pleasure and make you quit. But with a little conscious effort, you can rewire it — and start finding pleasure in the process.