The demand for AI tools is surging, and many people are eager to try them.
Some of these tools are genuinely helpful. Others are gimmicky. And some software slaps on AI features just to ride the trend. While it makes sense for companies to integrate AI, the consumer’s perspective matters.
If a product I already use adds AI capabilities, that is a bonus. But if I have to buy a whole new product just because it has AI features, that is a real financial burden.
I would call this the “text generator AI trend.” Any technology that automates a task can be considered AI, and this has been growing gradually in hardware and software. But this revolution is now happening in data and information — and in this century, data is the new oil.
The pandemic pushed mobile device usage through the roof, and content consumption followed. The creator economy became the new way for individuals and businesses to build brands and drive sales.
To build a digital presence, businesses hire content creators, build marketing teams, or outsource to agencies. Even before ChatGPT, most agencies were using tools like Copy AI or Jasper AI, built on OpenAI’s technology. But these tools were expensive and targeted at businesses or high-earning creators. The average person had no exposure to them.
When ChatGPT launched for free, everything changed. People started using it for all kinds of tasks. Even workers whose companies never provided such tools discovered how much time they could save — writing reports, documentation, or crafting professional emails.
The biggest fans were people who already had a habit of searching for information — those who Google everything, read articles, and follow hyperlinks to answer their questions. Having the option to get information in a summarized, conversational format was a game-changer.
There are other AIs for voice and video, but they are not yet able to match human nuance. Those who are skilled at presenting content can use AI to speed up their process and maximize output.
AI is still in its early stages and makes mistakes. But it is clear that it is already reshaping both content creation and how we gather information.