The demand for AI applications is surging, and many people are eager to purchase these tools.
However, while some of these tools can be genuinely helpful, others are merely gimmicky, and some software uses AI solely to capitalize on the trend for finding product-market fit. While it’s understandable that companies want to integrate AI into their products, it’s important to consider the consumer’s perspective.
The demand for AI applications is surging, and many people are eager to purchase these tools.
However, while some of these tools can be genuinely helpful, others are merely gimmicky, and some software uses AI solely to capitalize on the trend for finding product-market fit. While it’s understandable that companies want to integrate AI into their products, it’s important to consider the consumer’s perspective.
If I’m already using a product that has AI capabilities, that’s an added bonus. However, if I have to purchase a whole new product solely because it has AI features that appeal to me, it will be a significant financial burden.
I would like to call this AI trend a “text generator AI trend.” Any technology that automates a specific task can be considered AI, and this growth has gradually been happening in terms of hardware and software.
However, this revolution is now happening in the data and information world. In this century, where data is the new oil, this AI revolution has taken off.
Due to the pandemic, the usage of mobile devices has skyrocketed, and content consumption has increased as well. Now, the creator economy is the new way for individuals and businesses to establish their brands or increase sales for their products or services.
To create a digital presence, businesses often hire a content creator or establish a digital marketing team or outsource to a digital marketing agency.
Even before ChatGPT became popular, most marketing agencies were using platforms such as Copy AI or Jasper AI, which were running on OpenAI’s API.
However, these tools were quite expensive, and most of them were targeted toward B2B or high-earning individual creators. The pricing of this software was not justifiable for the common individual, which is why only people in the content-related industry had exposure to these tools.
Even back then, all these tools were marketed as text generators and not as information gatherers. When ChatGPT was released for free, people went wild and started using it for various use cases. Businesses even got ideas for launching their products based on how people were using ChatGPT.
There were companies that did not provide these kinds of tools to their professional workers as the content was not their primary focus.
But now, due to ChatGPT, even these workers have tried their hand at it and found out how much time they can save by using it for creating reports, documentation, or crafting professional emails.
The people who are information gatherers, who Google almost everything and read books and articles most of the time, were the top fans of ChatGPT. These people have a habit of questioning while reading, and they usually follow hyperlinks to answer their questions. But having the option to gather information in a summarized form through a chat format was a game-changer.
Although there are other AIs that can create voice and video, they are not yet capable of replicating the nuances of human voice and expressions.
However, those who are skilled at creating and presenting content can still deliver it effectively through voice and video formats. By using AI to expedite their process, they can maximize their productivity and output. After all, content is king.
AI is still in the developmental stage and makes mistakes. This is a whole other concept that we won’t delve into today, but it’s clear that AI is revolutionizing both content creation and information-gathering workflows.